From Outdated to Outstanding: The IAA Austria
Established in 1968, the IAA Austrian Chapter stands as the largest globally, boasting around 300 members and approximately 150 IAA Young Professionals. This esteemed organization connects marketers across the communications industry, championing the collective interests of sectors ranging from marketing companies to media agencies and media outlets. The challenge was to relaunch the IAA Austrian Chapter's outdated website, transforming it into a benchmark for other chapters worldwide.
Our mission was to breathe new life into the IAA Austrian Chapter's digital presence. We optimized and applied the design to enhance usability and aesthetic appeal. We executed the website relaunch on Webflow, ensuring a modern, streamlined, and user-friendly interface. The strategy focused on organizing key content areas, particularly events, masterclasses, and integration with the Young Professionals, making them easily accessible and prominent. Notably, we enhanced the “Quality Pitch Charta” section with features for certifying pitches, reporting violations, and tracking reviews. The website was restructured and cleaned up to improve navigation and the overall user experience.
The revamped IAA Austrian Chapter website now stands as a paragon of modern web design within the industry. Its sleek, organized structure makes it effortlessly navigable, drawing attention to essential functions. The seamless integration and optimization of the existing design have elevated the site to new heights, setting a new standard for IAA chapters globally. This project not only enhanced the digital footprint of the IAA Austrian Chapter but also reinforced its role as a leading network within the communications industry.
